NBC coopts its critics
NBC's Bravo division swallowed independent TV criticism site Television Without Pity, proving the networks are just like everybody else: fascinated by strangers' comments about them on web pages. The Peacock Channel had already returned the web site's snarky attention with a shout-out in an episode of NBC's My Name is Earl, and in a story in NBC's West Wing. Now they can keep the mutual backscratching, and backstabbing, where it ought to be: within the same cosy corporate family.