Madewell's "Secret Store" Address
A few months ago, J. Crew opened a couple stores under the Madewell name; the clothes are simple (some might say, a little boring), and not quite as preppy as the parent company. And there are no stores in New York, which means New Yorkers automatically think the brand is much more exclusive and interesting than it actually is. At least, that's what we gathered after reading the rather breathless writeup on New York's website yesterday, which trumpeted the fact that Uma Thurman had stopped by the "secret" temporary location "near Astor Place"!
Madewell's publicist is really working overtime, it seems. They even gave New York a photo! So nice of them. Anyway, the piece made it clear that the store, which is only open for eight days, will only allow an exclusive clientele to enter its ephemeral doors. They're not even publicizing the phone number! What is this, the Waverly Inn? Anyway, we found the phone number, if you feel like browsing the racks of denim and khaki dresses. It's 212-209-2737. And if you feel like crashing without an appointment, the store is at 770 Broadway (at 9th St.), 11th floor, and they're open from 9am-6pm this week and next. Tell them we sent ya!
