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Google is amping up its Adsense offerings with embedded video clips from sources such as Dow Jones & Co. and Condé Nast. A variety of revenue models are being explored, but the basic deal has Google sharing ad income in some proportion with the video content creator and the hosting site; ads are arranged around the video and occasionally inserted between clips, as each video box has a mutli-clip "playlist." Contextual relations between the clips and surrounding material is pretty thin, but no worse than most contextual ads. More interesting is what this could mean for other video creators, should the system's economies scale down as well as up. With a small amount of judicious oversight, even the vast wasteland of Youtube content could be leveraged into embedded clip boxes to punch up boring site content elsewhere, perhaps creating a Revver-style payment scheme for Youtubers.