Trade Round-Up: NBC Madness!
· NBC will hand over Aaron Sorkin's 10 p.m. Monday night Studio 60 timeslot to Paul Haggis' drama The Black Donnellys starting on March 5, hoping that the heavy-handed, fender-bender-loving double Oscar winner's new series will hang on to some of hit lead-in Heroes' viewers, but promises that S60 will return to their airwaves at an unspecified date. Also: 30 Rock's slot is being temporarily donated to the Conan O'Brien/Andy Richter midseason comedy Andy Barker, PI, but will be back on April 19th. [Variety]
· In case you haven't heard: Jeff Zucker's getting a nice little promotion over at NBCU 2.0. [Variety, THR]
· And in other NBC front-office news, NBC Entertainment president/scene-stealing The Office dayplayer Kevin Reilly is looking like a good bet to have his expiring contract renewed. (Actually, a very good bet, as the WSJ just reported [sub. req'd.] he's been given a new contract.) [Variety]
· Super Bowl XLI's ratings are "great but not spectacular." We suspect that the event's failure to reach "spectacular" levels was due to intense competition from the far more compelling Puppy Bowl III on Animal Planet. [THR]
· Apple (computers) and Apple Corps. (The Beatles) settle the legal dispute over their shared name, allowing for the possibility that Beatles songs might one day be hawked on iTunes. [Variety]