Bauer After Going After Slice Of Tiny Market Segment
This morning brought news of Cocktail Weekly, Bauer's attempt to provide a service book for a twenty-something female audience. Lost in the report was any word of another title Bauer's bringing out, which seems odd: They've got their eye on an underserved (albeit undersized) demographic who are an ideal receptive group for ads from the pharmaceutical, high-end audio, and luxury automobile industries. We've obtained a copy of the first issue's cover; click to enlarge. [Vaguely NSFW, if you're, like, a teacher or a priest or something.]
