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· Kicked in the ass by the documentary This Film Is Not Yet Rated, the MPAA is trying to "demystify" the movie ratings system, making ratings rules public on its web site and disclosing previously guarded information about the composition of its shadowy Classification & Rating Administration. Also: they'll introduce a new way to warn parents that certain R-rated movies contain too many pairs of exposed breasts to ever be viewed by impressionable children. [Variety]
· After wasting valuable pre-production time looking for a "Gwyneth Paltrow type" to play a supporting role in the upcoming Iron Man movie, Marvel Entertainment decides to throw enough money at the real deal to get Paltrow to consent to play a superhero's personal assistant. [THR]
· Embracing its corporate mandate to get cheaper in the first hour of primetime, NBC orders six episodes of celebrity improvisation series Thank God You're Here; to balance its responsible order, president Kevin Reilly plans to announce he's given an Aaron Sorkin-penned drama set behind the scenes at a celebrity-improv comedy show a four-season pick-up. [Variety]
· In further NBC pick-up news, the networks gives The Office, My Name Is Earl, and Law & Order: The Sex Victims One full-season orders for next year. [THR]
· Fox picks up 11 episodes of the reality show When Women Rule the World, in which 12 attractive women are given a society to run, and get to trade insufficiently productive man-slaves for supplies crucial to the expansion of their Amazonian utopia. Fox president Peter Liguori calls the series "an important opportunity to explore the societal implications of allowing a dozen hot, drunk chicks to order around a bunch of shirtless out-of-work actors." [Variety]