Trade Round-Up: Boratmania Spreads Overseas
Borat's popularity grows overseas, with the movie taking in $17.7 million over the weekend at the foreign box office, including $11.5 million at 426 British theaters. Despite the film's instant international success, Fox still has no plans to induce riots in Kazakhstan by showing the movie in Borat's much-maligned homeland. [Variety]
Desperate Housewives is Sunday's most-watched show, but a strong performance by NBC's Sunday Night Football may give the beleagured network the win for the night once the final ratings come in. In the event of a Nielsen victory, NBC will strongly consider shifting to a primetime schedule consisting of nothing but football games (high-level negotiations with the NFL for revolutionary Every Night Is Football Night In America broadcasts are ongoing) and Deal or No Deal. [THR]
Awards Season Art Film Platform Release Mania! The Queen, Volver, and Babel perform well over the weekend, rolling up gaudy per-theater averages at their strategically limited showings. [Variety]
The budget-slashing NBC gives midseason sitcom The Single's Table a no-confidence vote, cutting back its order from 13 to 6. [THR]
· CBS rescues the comedy pilot the The Papdits from development hell, consigning it to a slightly higher circle of its network Inferno, an online run on their Innertube broadband channel. [Variety]