Who's Cherry-Picking Time Inc.'s Castoffs?
As you may recall, Time Inc. put a bunch of magazine titles on the auction block in September. Mostly it's outdoorsy and sporty-outdoorsy magazines, plus mags related to the care and feeding of human larvae. Yesterday was the deadline for presenting initial bids. Quite a few of the larger players have expressed little to no interest in the proceedings, leaving the field open to a motley crew of second-stringers and media mandarins heading up investment groups (such as bagmen formerly with Primedia or Wenner Media). This almost certainly means widespread firings at these publications, so expect a tidal wave of resumes to crest through Manhattan by year's end. Our admittedly low but nevertheless serious bid for SaltWater Sportsman has as yet elicited no response. Heard about who bid, for what, and for how much? Let us know.
