If you think of the media as a vast Ouroboros (or, more appropriately, a giant circle jerk) you'll find one more piece of confirmation on today's Drudge Report, where Matt celebrates The Way to Win, the forthcoming political tome from Mark Halperin and John F. Harris. What is it that Matt likes so much about the book? The "extended 15-page homage to the glories of this site." After Matt quotes reams of praise heaped upon the Drudge Report, the reach-around achieves its climax with a link to the book's Amazon.com page. We can understand Matt's appreciation of Halperin and Harris, but what makes him such an appealing figure to the pair? Well, Harris is the national politics editor of the Washington Post. Halperin is the poltical director of ABC News and principal author of daily newsletter "The Note," which is essentially dictated each morning by Karl Rove. So there it is: they're all tugged by the same string. Except for the hurricane stuff: Matt writes all that on his own.

ABCNEWS, WASH POST REPORTERS: 'DRUDGE RULES OUR WORLD' [DrudgeReport]