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While we merely conjectured that Jeremy Piven might have punctuated his Emmy win by coaxing his new trophy girlfriend into a celebratory three-way with red-carpet tormentors Billy Bush and Ryan Seacrest, how the actor actually spent his post-Emmy hours is coming into clearer focus in today's tabloids. And thanks to the miracle of gossip column product placement, we know that Piven's victory binge was sponsored by the fine folks at M et:

From Rush and Molloy: "Jeremy Piven proudly suffered a self-inflicted wound at Sunday's Emmys. After paying tribute onstage to his mom and dad, the Entourage star tells us, 'I went to kiss my Emmy and impaled myself on the chin.' Piven didn't realize he'd opened a vein until he noticed that everyone he'd just kissed was smeared with blood. The best supporting actor anesthetized himself with swigs of Moet & Chandon ros at the HBO after-party."

From Page Six: "Entourage star Jeremy Piven celebrated his best supporting actor nod in his usual way - by getting drunk. One spy said Piven, who drank Moet Champagne all night, entered the HBO party at the Pacific Design Center 'already inebriated' and screaming, 'Where is my entourage? Where is it?'"

We can't know how much value the brand might realize from being associated with Piven's champagne-soaked, puncture-wound-tinged bender, but it seems that if nothing else, the phrase "Chug it out, bitch," might figure prominently in a future advertising campaign.