Is it the New York Times' new M.O. to quote everyone discussing their weaknesses? Must be, what with lines like this:

"The battle is about one thing: getting that search box in front of as many people in as many places as possible," said Jim Lanzone, the chief executive of Ask.com

Getting market share advice from Ask is like getting fashion advice from Peter Jackson. But that's not the only deconstructable quote. A former Yahoo exec speaks about experimentation. Google VP Marissa Mayer pontificates on adding features to new products. Yahoo and Google talk about social networking.

But best of all, Google co-founder Sergey Brin blurted, "It's getting hard to follow all the different products."

Yep, co-presidentin' is hard.

In the Race With Google, It's Consistency vs. 'Wow' [NYT]