Thomas Pynchon, Viral Mastermind
There's been a bit of a stir around reclusive New York author Thomas Pynchon's latest novel. Slate reports that someone, very possibly Pynchon himself, posted a brief blurb for his forthcoming novel on the book's Amazon page. Amazon quickly pulled the page, but that didn't stop the legion of Internet-savvy supernerds who make up the core of his fanbase from engaging in an orgy of speculation as to what it all meant. Well, we've been able to locate a screen cap of the page itself:
We're not sure what it all means, but the guy is clearly more of a marketing genius than any of us ever knew.