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As we were flipping through Saturday's Times Business section, we realized that it had been quite a week for the paper of record:

• "Redefining Your Level of Comfort," about the length's of men's bathing suits, Thursday Style, May 18. (With a slide show!)

• "Every Body Into the Pool, about women shopping for bathing suits from Lands' End, Thursday Styles, May 18.

• "Man, Middle-Aged, Seeks Swimsuit," about a guy shopping for a bathing suit in South Beach, SaturdayBusiness, May 20.

And they say "flooding the zone" left with Howell Raines.