Cingular will go by at&t after the BellSouth merger. Earlier, SBC became at&t — as did AT&T. [GigaOM]
MS vs. Yahoo: Microsoft tries what Yahoo failed: putting original TV shows online. But MS's version is built to flip — they'll sell any successful shows to real TV. [Mercury News]
MS vs. Google: Microsoft's AdWords wannabe launches today. [Mercury News]
Larry and Sergey are still worth about $1.5 billion less than this time last week. [GOOG quote]
"Cable Helps Time Warner Endure AOL," says the Times. Sounds like they're college roommates. [NY Times]