• Remember how Ad Age told us last week that when the biannual circ numbers came out they'd show the celeb weeklies way up and O, The Oprah Magazine way down? Well, they came out, and they did. [NYT]
• Designer working on WSJ overhaul is urging the paper to consider more fashion and celeb coverage. Dow Jones execs can't wait to catch the celeb-mags circ mojo — and we can't wait for the stipple portrait of Jessica Simpson. [St. Pete Times]
• Nick Kristof raises $727K to send Bill O'Reilly to Darfur. It's amazing how much money you can raise when people will never actually have to fork it over. [E&P]