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Say what you will about Trump Ice, reality television impresario/real-estate dabbler Donald Trump's foray into the bottled water market, but it was exceedingly hard to get wasted drinking it. Never one to let a branding concept languish unactualized, The Donald (and, you know, the people who will actually make the stuff) is proud to announce Trump Super Premium Vodka, the top-shelf liquor with the predictably humble name:

J. Patrick Kenny, CEO of Drinks Americas explains, “In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best of class. Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark.” Donald Trump commented, “Trump Super Premium Vodka is a big idea. Drinks Americas’ management team understands our vision for the Trump trademark. The Premium Vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand. By the summer of ’06, I fully expect the most called for cocktail in America to be the “T&T” or the “Trump and Tonic”. We are very excited that Drinks Americas will be leading this initiative and look for great success.”

We're sure that our preliminary, and ludicrously inadequate, artist's rendering of a bottle concept will not do justice to the eventual packaging of the historic vanity vodka coming our way. We apologize; our Photoshop skills are rudimentary at best, and we had no idea how to depict a hybrid Trump/Bacchus demigod "pouring" the enchanted spirits, distilled directly in the being's otherworldy liver, into an awaiting receptacle without making the effort look like a tacky backyard fountain.

You can read the full press release over at Gawker, if your thirst for self-aggrandizing marketing materials wasn't quenched by the above blockquote.