So here's a question a reader just posed. Take a look at the "Pretty Makeup Ideas" feature in the December Seventeen, out last week, and tell us: Is it editorial or advertising? It sure doesn't say "advertisement" on it anywhere, and it's got a byline, which makes you think it's edit. But, then, it also has spreads like this one, which make you think it's got to be ad:

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We're sort of assuming money changed hands for this, but, really, we have no idea.

Then again, we don't have nearly the critical-reading sophistication of Seventeen's target readership, who no doubt aren't tricked by this at all.

Check out the full feature — also featuring ads for, er, editorial on Estee Lauder, Clinique, M.A.C., and Chanel — after the jump, and help us understand.

Click on each image to enlarge.

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This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.