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Tyra Banks has some competition — or, as she might put it, there's some angry boos all up in her ba-dunk-a-dunk. After two years of glorious, unchallenged supremacy with her reality-driven, special-ed friendly fashudrama America's Next Top Model, Banks is facing a direct threat from the axis of evil: VH1 and the imperial Wilhelmina Modeling Agency are working together to produce The Agency, which will follow the booking agents at Wilhelmina as they scurry about, trying their hardest to lure some languishing twig out of her bed for less than $10,000 a day.

After the jump, the scintillating press release in its entirety, which goes so far as to define these agents as the "beholders of some of the world's most beautiful faces." Yeah, that's why they're agents and not models.

VH1 Teams Up With The Wilhelmina Modeling Agency And GRB Entertainment For An Inside Look At The Men and Women Who Create Some of The World's Most Recognizable Faces

"The Agency" (working title) Premieres On VH1 This Fall

The Network Has Ordered 10 Episodes of the Series

NEW YORK, NEW YORK, June 6, 2005 — They say beauty is in the eye of the beholder. Meet the "beholders" of some of the world's most beautiful faces : Sean, Pink, Greg, Lorri, Anita, Becky and Carlos — the booking agents of the Wilhelmina Modeling Agency.

VH1 and Wilhelmina blow open the doors to the scintillating world of modeling with a stark look at the lives of these men and women who mold, shape, scold and comfort - all in an effort to create some of the most sought after and recognizable faces in the world. "The Agency" is not a sugar-coated version of the modeling industry. It's real life, and about an agency that's not afraid to tell the sometimes not so beautiful story behind the world's most beautiful faces.

"The Agency" gives viewers a first time ever look at how the modeling industry actually works and the real relationships that exist between the agents and talent - both good and bad. On the catwalk, at client meetings, on casting calls, egos can often run amok and with hundreds of thousands of dollars or even millions in play on every deal, the stakes are enormous.

The agent's livelihood depends on corralling these nave, flighty, sometimes hugely impressionable models and delivering them on time and looking fabulous, to the agency's demanding clients. From New York City to Milan, viewers will get a no holds barred view into the world of these high-strung puppet masters of the modeling world.

The half-hour series will also examine the business of operating one of the world's largest and most successful modeling agencies. Wilhelmina is presently at a crossroads as they look to expand outside the world of simply representing models. There is great discourse within the famed walls as the men's division continually reaps the rewards of its premiere status and the editorial women's board struggles to reach the same level.