The Observer features a stunning exploration on the phenomenon of the Scoop boutiques, which aim to mold all fashionistas into that uniform Los Angeles look of cutesy tops and $300 jeans tailored to hit your casual Jimmy Choos at Just The Right Length. Ah, yes, West coast "fashion." When not scouting for the freshest colors of Petit Bateau tops and stockpiling rare baby-skin blazers, Scoop owner Stefani Greenfield likes to make her husband assert her presence in the Hamptons:

Waiting with them on line together outside an Italian restaurant in East Hampton, Ms. Greenfield noodled [her husband] gently. "Can you tell them it s Stefani, honey? If we could sit outside that would be great... Honey, did you ask them? ... Did you tell them we would prefer to sit outside? ... Why don t you just ask, honey? ... (My husband is the nicest guy, he doesn t ask anybody for anything.) ... Or in the back? ... (They don t come nicer than my husband. The nicest man, most polite, doesn t ask for anything.) ... Can you tell them Stefani, honey? If we could sit outside that would be great."

Ah, the fine art of "gentle noodling" as demonstrated by a woman who runs around in gym clothes. So very, very low-maintenance.
Jenna Bush Is A Scoop Girl [Observer]