Early today we speculated on schwangosity of shoe designer Holly Dunlap. Who is this mysterious semi-"it" girl? Says a fashionista, "she's a rich debutante girl from arizona who is a shoe designer and owns "hollywould," a shoe company that has stores in nolita and miami beach." Oh, of course she is!

Best of all, her website has a diary, which is now going straight into our bookmarks:

On Saturday when I arrived in NYC, the first thing I did was head straight to Frederik Fekkai with a copy of Us Weekly, InTouch, and The New York Post. In this day and age it s important for a girl to be up-to-date concerning current affairs, so it was imperative that I learned all of the latest news about Jessica Simpson, Paris Hilton, and The Olson Twins. So much has happened since I was away!


Diary [I Love Hollywould]