In a week or two, IMG's The Daily — last year's new trashy Fashion Week paper — is going online, launching both a fairly intensive website and a daily email newsletter for the sort of people who can't hear enough about preferences in rounded v. pointy-toed boots and the girls who fall off them and lose their teeth. We can only hope it's gonna be all Chloe Sevigny all the time.

Their press release:

THE DAILY TAKES THE WEB!

Dear DAILY reader,

Great news THE DAILY is going online! Now every week is Fashion Week with THE DAILY FASHION FIX. Why squeeze yourself into Narciso and stilettos and fight your way behind the velvet ropes, when you can click on the online arm of THE DAILY and get all your scoops, scene and fashion coverage in the comfort of your Juicy sweats, EVERY DAY of the week?

THE DAILY FASHION FIX isn t your average style wire. Featuring photos and personality-filled, star-studded coverage of breaking news and the fashion, entertainment and beauty events you can t miss, we bring you behind-the-seams scoops with attitude to boot. THE FIX includes: fashion and beauty features; surprising Q&As with industry insiders; profiles of the people and the companies that make the news; Glam Cam: tracking stylish celebs on the red carpet and beyond; Seen/Heard, the juiciest fashion-celebrity sightings and quotes from the hottest parties and premieres; Fashion Agenda: a complete online, easy to use calendar of fashion events; F.Li.P: Fashion Literacy Project don t know how to pronounce Proenza Schouler? Click on F.Li.P; THE DAILY Obsession: what everyone is talking about TODAY; The Skinny: dish and dishes to feast on, everyday of the week. All this plus THE DAILY WIRE, a news package with the day s headlines delivered daily via e-mail to fashion insiders. So are YOU getting it DAILY?

Since its debut in New York in February 2003, THE DAILY has become the hottest fashion week read. Countless designers, executives, celebrities and top editors from Carine Roitfeld to Cathy Horyn were seen with THE DAILY at the New York shows. In just one year, ad pages doubled from one season to the next, attracting such names as Saks Fifth Avenue, Lanc me, Donna Karan, Graff Diamonds, Johnson & Johnson, Richemont, L Or al, Michael Kors, and so many more. Now, your favorite fashion week glossy is poised to become the fashion world s newest Internet addiction, every day of the year!

THE DAILY is owned by IMG, the world s largest lifestyle and sports marketing and management firm. IMG has an international staff of more than 2,500 in over 80 offices in 32 countries, including 7th on Sixth, producers of the New York and L.A. fashion weeks.

Surfing the Net is so last season! Get your full dose of fashion news with just one click, at fashionweekdaily.com, starting January 19, 2004. In the meantime, please send us your news, press releases and pre-show buzz, and submit listings for your parties, launches, shows and events to Fashion Agenda, Attn: Meghan Stier, mstier@imgworld.com.
See you soon!