The Wall Street Journal today goes deep in the trucker hat discussion. While of course Gawker is quoted as the absolute arbiter of hip (because we are, as you well know), someone obviously isn't paying attention. Scarily enough, hat-pimps Von Dutch sold $2.5 million in trucker hats last year. Stephanie Kang explains the fashion pain away thusly:

"There's always a lag between what the fashionistas wear on city streets and what's on display at the mall. But the life cycle of fads has accelerated to a pace where trends seems overplayed right out of the gate, even though the rest of the world is just catching on. As a result, it's increasingly the case that fashions can be hot and passe at the same time."

Well, of course. Please note: this weekend trucker hats are hot between 14th Street and 32nd Street on the West Side, are laughable between Houston and Delancey on the LES, and will pass unremarked upon on Avenue B. Make sure you bring a change of headgear if you're bar-hopping inter-neighborhood this weekend!