The Taco Bell-Pizza Hut-KFC Guys Are Dabbling in Banh Mi Now
Fast food mega-brand and diabetic triple-threat Yum! Brands—which sells you Taco Bell, Pizza Hut, and KFC—is testing a "new stealth Asian concept" restaurant in Dallas called Banh Shop. According to Escape Hatch Dallas, the prototype store will be opened inside an old auto repair shop near the SMU campus.
Yum! Brands has been in an experimental phase as of late: they just opened the Chick-fil-A-chasing SuperChix in Arlington and announced plans to open "an upscale taco chain" called U.S. Taco Co. and Urban Taproom in California.
Presumably, whatever branding agency Yum! is paying way too much to come up with these names is the real winner in all of this.
