The Wire, formerly known at The Atlantic Wire, is shutting down, according to an internal memo obtained by Gawker. The breaking news and culture site will be folded into the main site of The Atlantic magazine.

The consolidation was announced less than a year after Atlantic Media rebranded The Atlantic Wire as The Wire in order to further differentiate it from the main Atlantic website in the hope of building up an independent brand like Quartz or CityLab (formerly The Atlantic Cities), which are also owned by Atlantic Media.

For the bulk of its existence, The Wire was edited by former Gawker editor Gabriel Snyder, who currently works at Bloomberg LP. Several employees of Gawker Media, including the author of this post, have written for The Wire as well.

Co-presidents James Bennet and Bob Cohn sent the following message to staff on Monday afternoon:

All:

Important news on the digital front: In a couple of weeks, we will bring the staff of The Wire back into The Atlantic’s fold. We are very proud of what The Wire has accomplished editorially, and we think that joining its aggressive, deft news coverage with The Atlantic’s ideas-driven journalism will provide a richer experience for The Atlantic’s readers, a firmer foundation for our ambitions to cover the news, and greater opportunities for growth for The Wire’s team. This decision is also driven by a recognition that the business strategy behind separating The Wire from The Atlantic simply hasn’t proven out. Experimenting with new revenue streams to support our journalism—like experimenting with new forms of reporting, storytelling, and distribution—has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn’t working as we'd hoped.

The Wire has repeatedly distinguished itself over the last five years with its coverage of breaking news, most recently, under Dashiell Bennett, with its work on the upheaval in Ferguson, Missouri and the MH17 airline disaster in Ukraine. We’ll continue to foster that dedication to fast, intelligent coverage as we integrate The Wire team into The Atlantic. Loyal Wire readers will be glad to know that we’ll continue to serve them by retaining The Wire’s homepage, to curate news coverage from The Atlantic and other sources. We also intend to supercharge The Wire’s social feeds as trustworthy news resources. The benefit to Atlantic readers is clear: enhanced news coverage across all our areas of focus. We plan to build a new module into The Atlantic’s homepage to feature our freshest news headlines, and we will also circulate many of our news stories in the carousel, in addition to featuring them in the relevant channels.

The current Wire team will remain in New York while acquiring some new titles and reporting relationships as staff of TheAtlantic.com. Dash, working with Emily Epstein, will oversee The Atlantic’s news team, which will include Russell Berman, Arit John, Adam Chandler, Polly Mosendz, and other players to be named later. The Entertainment team of Joe Reid and David Sims will now report to Spencer Kornhaber. The Wire’s social media editor, Jake Swearingen, will report to Alexis Madrigal, who as you know is leading our overall social media strategy.

At news of the coming transition, John Gould’s slumbering McKinsey reflexes have been roused. You’ll be hearing shortly of his plans for cultural integration as we work to meld the two sites’ sensibilities and their respective commitments to big ideas and to breaking news. We are looking forward to the result of this combination of forces, the next, very powerful version of TheAtlantic.com.

Allbest,

James and Bob

Email the author of this post: trotter@gawker.com · Photo via Atlantic Media