In your buttermilk-battered Wednesday media column: the NYT cafeteria gets a sterling review, Jack Shafer is a night-wandering insomniac, Graydon Carter blackballs restaurateurs, and citizen journalism pays off (for somebody), and Hearst rents a fresh bachelor pad.

• NBC plans to deliver its programming to gas stations. So if you don't tune into Jay Leno voluntarily, you may be forced to do so while you pump gas. [MC]
• Mad Men has been renewed for a fourth season, not surprisingly. [NYT]
• Freedom Communications, the company that publishes the Orange County Register, among other newspapers, has filed for bankruptcy protection [E&P]
• Magazines are having trouble selling copies on newsstands, so now they're going to focus on getting you to sign up for subscriptions. [NYT]
• Don't be surprised when you see Tony Bourdain whip out his Chase Visa card to pay for meals on his Travel Channel show. It's now part of his job. [AdAge]
• The show goes on for Plum TV, the "resort and luxury lifestyle TV network." The company just raised another $5 million from investors. [PC]
• Rachel Maddow says she had swine flu! But she went to the doctor, got "the special swine flu drugs," and is all better now, thankfully. [HP]

Vancouver-based NowPublic is ostensibly all about citizen journalism. But since Guy Kawasaki sold Truemors to it and signed up as an advisor, it's becoming better known for publishing flattering lists of "influencers," supposedly ranking them according to various social media metrics. The first "Most Public" list focused on New York, but a new list for the Valley and San Francisco is "coming soon." And by virtue of being included in the latest edition, we received an early copy as a press release. Who comes out on top? Ubiquitous attention slut Robert Scoble, naturally. Full list after the jump.

Update: Truemors is back up, though occassionally throwing errors, according our former colleague Jordan Golson over at the Industry Standard.