The Department of Justice sued Swiss pharmaceutical giant Novartis twice this week for allegedly treating doctors and pharmacies to kickbacks, bogus speaker fees, fishing trips, and Hooters outings in an effort to promote Novartis drugs.

China's Internet population now exceeds that of the United States. But before moving into the market, companies like ABB, Gap and Novartis are scrambling to figure out how to do so without looking evil in the eyes of consumers in free societies. The Financial Times solved the problem in 885 words. A 785-word-lighter version: