Rappers have been dropping brand names in their lyrics for cash for years; it's tasteless, but widespread. But why would you turn a memorial track for your dead friend into a Coogi ad?

Greetings from the 2009 Sundance Film Festival, where your Defamer team is currently piled into a Park City youth hostel, blissfully unaware that we'll soon be tortured by international-film-buyers for sport. Your box office numbers: