normative
Jakob Lodwick's Attempt to Reverse Crack-Up As Obnoxious Crack-Up Itself
Ryan Tate · 08/12/09 03:14PMJakob Lodwick too good for the Internet, leaves it to you animals
Jackson West · 06/27/08 02:00AMIt's hard out there for an Objectivist. At least, that's according to Normative founder Jakob Lodwick, who cites his mama when deciding that we're all just too negative to appreciate the risk-taking, innovative soul behind Vimeo and (too a much more secretive extent) Muxtape. You animals have scared him away from the Internet with your snide comments and ad hominem insults! Never mind that markets, like emotional states, tend to be volatile — if your will is positive enough, you can conquer all, promise! At least, that's the theory. Lodwick has decided to stop trying to live up to it and will cease to publish anything but positivity online, presumably with comments disabled.
Why are Jakob Lodwick and Charles Forman in Esquire?
Nicholas Carlson · 06/06/08 12:20PMWe don't own a smoking jacket or get manicures, so were unaware that New York wantrepreneurs Charles Forman of Iminlikewithyou and fired Connected Ventures cofounder Jakob Lodwick appear in the latest issue of Esquire until Forman pointed it out to us this morning. "Good to see you yesterday," Forman managed to say before asking: "Are you going to put my Esquire thing on Valleywag?" Fine. But only because it gives us a chance to examine what, exactly fellow wantrepreneur Julia Allison sees in him. Yes, the pair are dating. (Though we hear she sometimes forgets his name when introducing him at parties.)
Jakob Lodwick gets it for free — now with interns
Melissa Gira Grant · 04/17/08 05:20PMJakob Lodwick invades Bay Area; hide your women, venture capitalists
Mary Jane Irwin · 02/26/08 08:00PMJakob Lodwick is back in the Bay Area, kicking it at his cousin's San Francisco-based startup. The only thing slightly more terrifying than the prospect of one of our local girls becoming his new softcore pinup is the notion that Lodwick might end his blogging strike. Oh wait, he has — three times over. Lodwick, unemployed after getting fired from Connected Venture by Barry Diller, lasted 20 days without blogging. Alongside our daily dose of Jakob Lodwick, he'll expose us to stuff he likes, and apparently work on a political manifesto dubbed The Invisible Fist in which he'll attempt to destroy capitalism as we know it. Good luck on Sand Hill Road, Jakob.
Jakob Lodwick claims he'll behave like a normal human being. Right.
Mary Jane Irwin · 01/31/08 08:00PMWacky entrepreneur-turned-egoblogger Jakob Lodwick has vowed that from here onward, he'll reveal "less, not more" about his life online. A wise move that would prevent him from, say, deleting entire blog entries as soon as they're reported on. Buried deep within his Normative nonexplainer is his new philosophy of revealing "a morsel" rather than his whole "lunch" because he's learned some sort of lesson. The real reason? Without Julia Allison, he's just not that interesting.
Jakob Lodwick reveals his musical ambitions
Mary Jane Irwin · 01/31/08 05:49PMJakob Lodwick's brief, one-sided spat with fellow Web-music entrepreneur Peter Rojas was just a warm-up act. Lodwick has announced his new project, Normative. We'll make this short, since Lodwick squanders endless words on a heart-wrenching tale of the music industry's slide and his efforts to purchase normative.com from a cybersquatter.