The separation of microcelebrity nontrepreneur Julia Allison, the dating columnist turned egoblogger, and vapid handbag designer Mary Rambin has finally happened even though everyone has known for a month.

"My mom and Julia spent most of the time comparing their respective startups," Tumblr jockey Nick Noyes blogs about his dinner with New York's notorious nobody, Julia Allison. "Interesting statistic of the night: her site garners 500,000 visits per month." Does Nick mean Julia, or his mom?Because Quantcast places both Julia's personal site and her startup, NonSociety, at "fewer than 2,000 U.S. monthly people." Either way, Julia wisely lets her dinner guest publish the claim, giving her plausible deniability. That's part of Julia's cover-of-Wired appeal — she doesn't need a website. (Photo by Nick Noyes.

"Good news! Julia is moving to Silicon Valley for the winter!" — Valleywag intern Alaska Miller, reporting live from the TechCrunch party on notorious nontrepreneur Julia Allison's plans to move to the Bay Area from New York later this year. By "good news," I assume he means the fact that we have all fall to prepare.