The former host of Reading Rainbow had to explain The Onion to his fans, Sarah Gilbert felt like crying and Starbucks treated Jennifer 8. Lee like a ghost. The Twitterati were exasperated.

This will be hilarious: Self-obsessed videoblogger Robert Scoble, managing director of FastCompany.tv, has a new boss — who's the same as my old one. Noah Robischon is leaving his job as managing editor of Valleywag's publisher, Gawker Media, to run Fast Company's websites, which include Scoble's personal blog, Scobleizer.com.Everyone assumes Gawker Media publisher Nick Denton personally pulls the puppet strings at Valleywag, but since I was hired last year, I've reported to Robischon, a friend I've known since we were both at Time. Damn: This means Denton actually is personally pulling the puppet strings now, doesn't it? I'm in so much trouble. But not as much trouble as Scoble: "I'm excited to be getting back into day-to-day editorial, and building something new," Robischon writes. Translation: Scoble will have to start making sense.

Let me replay a scene from the heated negotiations that brought me to Valleywag. Nick Denton, Noah Robischon, and I are sitting at a table at Balthazar, Denton's home away from home in New York's Soho neighborhood. "Minions!" I shout at Denton, upending a few espresso cups as I slam the table. "I demand minions!" Denton shrinks in his chair and looks at Robischon. "We can get him minions, right?" the blog mogul whispers. "Well, maybe if we cut Sicha's male-hookers budget," says Robischon, as he whips out his programmable calculator. "Screw Choire!" I bellow. "Minions!"