Heavens knows what they would think if Stewart just transmitted their intimate off-camera comments to the entire world. The likes of Snoop Dogg might not trust her with their deepest secrets anymore. No, better to keep the Martha Stewart Twitter an occult bible of hellish fire pits opening on the surface of the Earth. Douglas can keep hawking TwitterWit, his printed collection of amusing tweets; Stewart seems more likely to buy — or publish — something along the lines of TwitterWoe.

You have to admire the online chutzpah of HarperCollins and Nick Douglas. Having sourced the contents of Twitter Wit entirely for free from the microblogging service, the publisher is now attempting to crowdsource its marketing campaign. And so boldly!