LOCKHART STEELE — Internet industry life in New York City is different than in the Valley. People here don't listen to podcasts not produced by NPR, and they don't read Scoble. (If they do either, they aren't admitting it.) And the sine qua non press hit for your new webtacular isn't a TechCrunch profile; it's a story in the Times' Sunday Styles section. Which is why a Styles piece last March by reporter Warren St. John was probably a happy occurrence for Nicholas Butterworth, the former MTVi CEO and Silicon Alley Reporter coverboy, who, like many from Alley 1.0, was suddenly back at the table, buying back in: