Rebekah Wade, editor of the UK tabloid The Sun, has been promoted to overseer of all five of Rupert Murdoch's newspapers in England. Let's hear about her fabulous life of bliss with her horse trainer/ vibrator entrepreneur husband!

• Advertisers are asking (demanding) that TV broadcasters cut prices by as much as 15 percent. The networks? They're not so happy about it. [LAT]
• Jared Kushner's Observer is launching a supplement for "stroller-wheeling New York City moms." The glossy is set to debut in September and "will address family-friendly topics for the society set and celebrity parents." [WWD]
• Rupert Murdoch's News Corp. has sold off The Weekly Standard magazine to Denver-based media mogul (and fellow conservative) Phil Anschutz. [AP]
• ABC is changing up its executive management structure. [THR]
• Conan O'Brien was victorious in his second week up against Letterman. [NYT]
• Speaking of Letterman, Olive Garden—the "Italian" chain restaurant that you should never eat at even if you're dying of starvation—is canceling all of its spots on Letterman's show in solidarity with Sarah Palin. [Politico]

• It's an ugly day at MySpace. The News Corp.-owned social network is slashing nearly 30 percent of its staff, or 400 people, due to a decline in sales. [BN, PC]
• Protesters in Iran have been using Twitter to keep up with developments on the ground. Now the State Department is stepping in and asking the company to put off a planned upgrade so service isn't disrupted. [Reuters]
• MTV entertainment president Brian Graden is departing the network. [NYP]
• It's official: NBC is dumping Live at Five and replacing it with an hour-long "daily information, lifestyle and entertainment show." [NYO]
• Interview dropped editorial director Glenn O'Brien last week. Now the magazine's parent company, Brant Publications, is suing him for allegedly breaking the terms of his confidentiality agreement. [WWD]

To make up for employing Sean Delonas, News Corp. is forming a "diversity community council" to rubber-stamp bland statements affirming the company's commitment to non-white individuals, or whatever. Which frees up Sean Delonas to expose NObama as an Arabian terrorist!

In your soothing Wednesday media column: the Boston Globe has a sense of humor, Jon Friedman turns 10, the Weekly Standard's getting dumped, Steve Doocy's kid finds a job, and crazy people want to start a new newspaper.

• The newspaper industry may look to take a cue from the music business in its elusive hunt for new sources of revenue. Because, clearly, if there's one industry to gleam some wisdom from, that's the one. [MP, WSJ]
• The Justice Department is looking into whether tech giants like Yahoo! and Google violated antitrust laws in their recruiting efforts. [WaPo]
• NBC's two-part White House special scored big ratings. Conveniently, it also squeezed in plugs for every other show on the network. [HP, Newsday]
• Laura Ling and Euna Lee went on trial in North Korea today. [WaPo]
• Silvio Berlusconi is feuding with Rupert Murdoch. And so now Michael Wolff says he really likes Berlusconi. Business as usual, clearly. [Gawker, Reuters]
• Here's something really depressing to chew on: Glenn Beck is No. 81 on Forbes's "Celebrity 100" list and made $23 million last year. [Forbes]

Why does everything good have to come to an end? Sigh. According to Jeff Bercovici of Daily Finance, Hulu is poised to start charging people subscription fees to watch video on the site.

• Conan O'Brien makes his debut this evening as Tonight Show host. [BN, EW]
• Bravo is ditching its tagline "Watch what happens" and replacing it with "By Bravo." We'll just have to watch and see what happens with that. [AdAge]
• More on the recent ratings meltdown at CNN. [Politico]
• The Times Magazine will be 9 percent smaller starting in two weeks. [E&P]
• DirectTV chief Chase Carey is in talks to join News Corp. as Rupert Murdoch's second-in command, taking over for Peter Chernin. [THR, BN]
• Disney's animated pic Up was No. 1 at the box office this weekend. [THR]
• New York's cover story on Condé Nast, in case you missed it. [NYM]

• CBS posted a first-quarter loss as the ad recession took its toll. [THR, NYT]
• News Corp. reported a 70 percent drop in quarterly profits. [LAT, B&C]
• Profit dropped by 46 percent at Warner Music during the same period. [PC]
• Sirius XM posted a $236 million quarterly loss and also announced that its number of subscribers declined for the first time ever. [AP]
• Cablevision plans to "explore" a spinoff of Madison Square Garden. [NYT]
• News Corp. chairman Rupert Murdoch says he plans to charge readers to access the online content of his newspapers in the near future. [E&P]
• The new Bob Dylan album is No. 1 on the charts this week. [THR]
• Felix Dennis says The Week is for sale. For just $200 million. [Folio]

In your desperate Wednesday media column: Baseball writer fired at baseball game, a Harpers ripoff, News Corp has big plans like everybody else, and even more!:

• Walt Disney reported that profits plunged 46% last quarter. [Variety, WSJ]
• Mort Zuckerman's plan to save newspapers involves bingo. Really! [NYM]
• The New York Times Co. has reached a deal with the unions at the Boston Globe, although it may take a few weeks to vote on the compromise. [E&P]
• NBC's Washington headquarters is contaminated with asbestos! [NYO]
• Tricky Dylan Ratigan isn't joining ABC after all. He's going to MSNBC. [Gawker]
• Michael Wolff may hate the New York Times, but if it weren't for the Times, he'd probably have nothing to rant about on his unknown website. [HP]
• Amazon unveiled its fancy, new Kindle reader today. [NYT, E&P]

Terminal patients often suffer colorful delusions. But none is as cruel as the fantasy Amazon.com has kindled among dying ink-stained wretches, who believe a magical electronic reading device will cure what ails magazines and newspapers.

Owen Van Natta, Facebook's former COO, is officially taking over MySpace, News Corp.'s social network. With its user numbers stagnant, MySpace desperately needs a restart. Is Van Natta the guy to do it?

• Chris DeWolfe is out as the CEO of News Corp.-owned MySpace. [CNN]
• More on Peter Kaplan's split from Jared Kushner's Observer, and the rumor Kaplan is now heading to Condé Nast Traveler. [NYT, WWD, DHD]
• ABC has renewed 12 series, including Dancing with the Stars, The Bachelor, Grey's Anatomy, and Desperate Housewives. [THR]
• Viacom, the parent company BET, is planning to start up a new cable TV channel for middle-aged African-Americans. [NYT]
• Barry Diller is looking to shed his email newsletter Very Short List. Bob Pittman and Jared Kushner have taken a look; co-founders Kurt Andersen and Michael Jackson are considering a management buyout. [NYP]
• The New York Times Co. foundation is suspending its grants and no longer matching employees' charitable donations. [Gawker]

The most amusing thing about fameballs is when they don't realize their balls have stopped rolling. Such is bulldog entrepreneur Jason Calacanis's lot, as he desperately tries to pose as MySpace's next CEO.

Former Facebook COO Owen Van Natta is the frontrunner to replace Chris DeWolfe as MySpace CEO. Blog lordling Jason Calacanis has been jokingly nominated for the News Corp. gig. Here's who should get it.

Sucking up to the CEO's wife is usually a wise move. But did it doom MySpace chief Chris DeWolfe?

Rubina Ali was plucked from the slums of Mumbai to star in Slumdog Millionaire, which went on to be a smash hit around the world. Too bad absolutely nothing good came of that!

Roger Friedman, a showbiz columnist for FoxNews.com, failed to persuade Fox News head Roger Ailes that he should keep his job after downloading a pirated copy of Wolverine and angering 20th Century Fox studio executives.

News Corp. baron Rupert Murdoch has Kindle envy, wants his own e-book reader.