newhouse

Conde Nast's Internet Problem

Hamilton Nolan · 11/14/08 12:52PM

Does super deluxe magazine publisher Conde Nast have trouble "getting" the internet? In a macro sense we'd say they have trouble "getting" the entire magazine business at the moment, since they're in the midst of hacking 5% of their staff off every title, including dozens of online staff at CondeNet. So in that sense their troubles are equally distributed! But as Big Money points out today, Conde has been particularly slow to embrace the web, especially considering the company's level of prestige. Could the problem be.... ego? Big Money says, correctly, that even the magazines with good websites have a relatively weak online presence considering their role in the media power structure. Conde, which was late to take the internet seriously, is even worse, although it owns some of the best magazines in the country.