Former New York Times editor Bill Keller's announcement that he's leaving the paper for a news startup is a smart move. It's also the final act in Keller's long history of proving that the New York Times is not as important as it once was.

Let's say your job is to make fun of David Brooks. Not your whole job, God forbid. Part of it, though. People expect you to make fun of David Brooks, and they ask you to do it, and you have been doing it for years, because the smugness and wrongness of David Brooks has seemed like an inexhaustible resource.

New York Times Company CEO Mark Thompson, who is in the midst of re-imagining the newspaper he runs for the digital era, has apologized for the "failure of an expensive digital project" that cost his prior employer, the BBC, $160 million. At least he didn't lie to Parliament about it!

New York Observer editor Ken Kurson recently decided to solicit “more than two-dozen” New York Times staffers, past and present, for their opinions of the paper of record’s disastrous editorial page—the misty realm where Tom Friedman is considered an intellectual heavyweight and David Brooks knows exactly what it’s like to be poor. The results are in!

It's time to get upset about Amy "Tiger Mother" Chua again. Or is it? "I don't want to be controversial," the now-famous Yale Law professor told the New York Times Magazine in a profile published this past weekend. "I just want to be liked."

New York Times public editor Margaret Sullivan, concerned about the one-sidedness of Nicholas Kristof's handling of Dylan Farrow's abuse allegations against Woody Allen, refers readers to an even more one-sided take on the story ("illuminating ... essential context").

In which the paper of record links to the website Know Your Meme in an article about snowy owls. What a world!

Settle down, children! It's time for another fairy tale from that enchanted land of knights and princesses and New Rochelle trust funders, the New York Times real estate section.

Today's Doge-decorated Jonathan Mahler New York Times op-ed declaration of war against thoughtless #longform writering culture rubbed some readers the wrong way. An internet commenter named "Rick Moody," of "Brooklyn," has offered a counter-denunciation of "the vapidity of short form."

This evening, New York Times public editor Margaret Sullivan wondered in her "journal" (blog) whether the Times should have devoted more coverage to the annual "March for Life" in Washington D.C., happening this year for the 41st time. She quotes an email from one "Francis H. Hoffman":

[Via New York Times editor David Joachim, who insists it is not a joke.]

New York Times columnist Roger Cohen today condemns "Twitter-Bashing Bores," those fellow Baby Boomers who "fail to see that their irritation about Twitter, Snapchat and the rest is in essence irritation at the new." Perhaps his colleagues will read it.

According to a recent New York Times op-ed from Ezekiel J. Emanuel, studies find that STDs are rising in communities of single senior citizens.

Today, the New York Times published an article about Israeli journalist Itay Hod outing “an unnamed Republican congressman” in a Facebook post “that might be described as the world’s most obvious blind item.”

Late last year, print readers of The New York Times discovered a full-page color ad, signed by a group called “Appreciative New Yorkers,” touting former mayor Michael Bloomberg’s policy achievements. “Thank you, Mayor Bloomberg and your administration, for all that you have done for New York City,” it read in large lettering. Who are these thankful New Yorkers with a spare $70,000 to spend on praising a politician? Not even the Times knows.

Emma Keller's controversial column on the tweets of cancer survivor Lisa Adams "has been deleted with the agreement of the subject because it is inconsistent with the Guardian editorial code," the Guardian reports. Apparently they frown upon publishing DMs without permission.

Last week, Guardian writer Emma Keller took on a cancer sufferer tweeting about her illness. Not content to give her the last word, her husband, former New York Times editor-in-chief Bill Keller is ready to examine the patient. Nurse, pass the twittiest scalpel you've got.

"For a little while in my teenage years, my friends and I smoked marijuana," writes David Brooks, the pop sociology professor of choice for Republicans hip enough to drive Audis. "It was fun." Was it, David? Was it really?

In perhaps the most mainstream defense of Edward Snowden yet, the New York Times' editorial board published an article yesterday calling on the United States to grant at least partial clemency to the former NSA contractor, who the Times identified as a "whistle-blower" who has "done his country a great service."