new-blog

New York 'Post' Finally Launches Inevitable Gawker Clone

Pareene · 04/18/08 04:54PM

The New York Post killed poor PageSix.com after something like ten internet minutes, but now we just discovered this weird new blog they have (we know it's new because it has a big NEW BLOG sticker on it) called, uh, POPWRAP. The internet is running out of names for things that are obvious clones of five other things! Anyway, if PageSix.com was their TMZ-killer, this is their scaled-back Gawker/Daily Intelligencer/maybe-Best Week Ever-copier. The whole damn thing is edited solely by one guy (like us, back in the golden era!)—former InTouch "lifestyle editor" Jarett Wieselman (ten posts today, Jarett—you can get it up to 12 by Monday!). Oh, wait, we remember that name! Wieselman was brought over from InTouch with Kathy Campbell to run PageSix.com. And then that imploded and now they've given him this. Anyway we didn't read very many of the "words" but the pictures look pretty and the headlines are suitably sarcastic-ish. Also there is a caption contest feature because bloggers are for some reason never happy with the captions photos come with. (So far: one comment on this one. Go help 'em out!) Now you have one more source for mildly irreverent takes on celebrity news. [POPWRAP]