name-that-film

Unlocking the Secrets of the Best and Worst Movie Titles in History

STV ยท 05/12/08 05:15PM

Apart from the bold statements by movie-titling consultants about the high importance of... movie-titling consultants ("When movie titles don't work, studios are leaving potential earnings on the table," says one), Josh Friedman's LA Times survey of movie titles lost, found, revised and re-revised yields a handful of worthwhile historical nuggets we'd never surmised. Like Annie Hall was originally named Anhedonia โ€” "a term for the inability to experience pleasure" โ€” and our beloved Beverly Hills Chihuahua was conceived with the weak-ass working title South of the Border. After the jump, the experts show off with the good and the bad, and we leave the ugly up to your fertile imaginations.