myer-berlow

Former AOL hardballers take it on the chin

Nicholas Carlson · 05/19/08 05:00PM

AOL's dirty dealings are all in the past, right? With the SEC filing charges against eight former AOL Time Warner execs for their roles in inflating AOL's online ad revenue between 2000 and 2002, that's no doubt what present management would like you to think. Former head of business affairs David Colburn, former controller James MacGuidwin, and two others agreed to settlements and will pay back all ill-gotten gains with interest. The four others — former division CFOs John Michael Kelly and Joseph Ripp, executive Steven Rindner, and accountant Mark Wovsaniker — will contest the SEC's charges. The charges stem from an investigation the Washington Post began in 2002, which revealed that as it merged with Time Warner, AOL's business-affairs group completed a series of unconventional deals in order to boost its online ad sales numbers. In July 2002, the Post reported:

Madison Avenue's revenge: New ad boss is AOL's seventh since 2001

Nicholas Carlson · 03/14/08 11:14AM

When new AOL ad boss Lynda Clarizio replaced Curt Viebranz, his head was the sixth to roll at AOL since 2001. Viebranz followed Myer Berlow, Robert Friedman, Robert Sherman, Lisa Brown and Michael Kelly. Three lasted less than a year. None of them succeeded, according to Bits, because AOL's reputation on Madison Avenue remains tattered from the pre-merger days when Berlow and former AOL CEO Bob Pittman would spurn agencies to work directly with marketers, locking them into long-term deals at inflated prices. Take heed, Google's Tim Armstrong. (Photo by macloo)