Is a rebranded device a sound strategy?
Tim Faulkner · 05/23/07 03:16PMTIM FAULKNER — As reported by TechCrunch, Pandora, the music recommendation and internet radio service based on the Music Genome Project, made a series of announcements yesterday to better position itself against its competitors (last.fm, LAUNCHCast, SomaFM, and numerous others) through agreements extending their service to others' devices. However, the decision to launch their own branded device seems contradictory and highly questionable.