This morning on Morning Joe, Chris Noth was asked about a comment that his co-star, Jim Gaffigan, made about his ego. Wait, you're telling me the man who played Mr. Big has an ego? I'm shocked.

Sex And The City mania is beginning to crest this week, as plot spoilers, leaked footage and Sarah Jessica Parker magazine profiles assault us at every turn. But one sign that all this hype just may have jumped the shark comes in the form of “a happily orgasmic ever-after:” the official Mr. Big vibrator. Fans of the show fondly, er, may vaguely remember the episode in which prim Charlotte discovers the Rabbit, or the time when Samantha uses her vibrator to soothe a screaming baby, and we could go on but we’re far too embarrassed for remembering even that much. In any case, the folks at LoveHoney have jumped on the SATC bandwagon and introduced the frightening gray contraption which looks a bit too much like our dad’s neck massager. But among the many problems those clever UK ad wizards have on their hands is the abundance of "Mr. Big" vibrators already on the market, most of which may not be, well, bigger, but look far better. Take a closer look after the jump: