If at first you don't succeed, cast your failure as part of an industry trend. That's the exit strategy of Russell Beattie, who launched mobile startup Mowser after being fired from Yahoo in 2006. Fired, mind you, when Yahoo was firing very few people. Beattie's tale of woe explains Mowser's failure thus: Designing Web pages for cell phones was always a short-term game, and his bet came out wrong. TechCrunch's Michael Arrington plays right into Beattie's hand, arguing about the future of the mobile Web instead of asking why Mowser failed. He encourages Beattie to launch a new startup building applications instead of a mobile Web browser.