"Forget Anna Wintour, famed editrix of Vogue," begins a story in Forbes today. Why, we'd love to but she runs the most profitable print publication in U.S. America! But not forever, Forbes warns, in a story about Vogue's sorry internet presence and uncertain future that makes a pretty good case for the notion that Wintour's influence at her boring fashion magazine is receding. Which is good for anyone who still gets Vogue, because the magazine reached a new level of inanity in its October issue, come look!

• Vogue's dip in the shallow waters of reality TV is upon us: Model.Live will follow the adventures of three IMG models as they work New York, London, Milan, and Paris fashion weeks. It would make for compelling viewing if it weren't for the fact that all the drugs, bulimia, and sleaze will no doubt be edited out. [Vogue.TV]

Every print publisher, and especially the glossies, want in on the online-video game. Unlike the text-and-photos Web, where there are more pageviews than media buyers know what to do with, there's not enough slickly packaged content that big brands deem safe enough to advertise themselves on. Condé Nast's Vogue has a new reality show for the Web, Model.Live, which "tracks three models as they navigate casting calls, catwalks and airports for fashion weeks in New York, London, Milan and Paris." It debuts August 19. What you won't see? Drinking and smoking. What you will see? Eating disorders confronted "head-on." That's because this an attempt to reach out to a younger demographic on behalf of the sponsor, aspirational mall brand Express — which sells American women the sequined, screen-printed jeans they love. What's all this going to cost Express?

Vogue has always acted disdainful of reality television. When it became clear the fashion title had passed on something big with Project Runway, Vogue editor Anna Wintour sniffed that her magazine "is not in the business of making entertainment out of the struggles of new designers." Fine. How, then, to explain Vogue's seeming reversal, its participation in an online reality show about the travails of three young models? With denial. "This isn't a reality show," cries the trailer. Other shows are "just amateurs live" Vogue publisher Tom Florio told the Wall Streer Journal, while this one is co-produced by modeling agency IMG, which makes it totally legitimate. The show's tagline is more honest, but still rubbishes the rest of the genre: "Reality TV just got real." Well, at least someone has. Preview video after the jump.