Click to viewBuried in Kara Swisher's piece about EQAL, the new "social entertainment company" from Lonelygirl15 creators Miles Beckett and Greg Goodfried, is the dilly that one of the previously unnamed investors providing $5 million in funding is none other than Google's cupcake princess, Marissa Mayer. What's the next project from the YouTubepreneurs made good? Well, it's going to be kind of like lonelygirl15, except with a shot of social-network frosting. [BoomTown]

EQAL, the L.A. Web-video studio which first brought you Lonelygirl15's bedroom antics, today announced it's raised $5 million in funding. The moneymen backing Bree's braintrust include angel investor Ron Conway, Netscape cofounder Marc Andreessen, reality-TV producer Conrag Riggs, former Google exec Georges Harik, and Spark Capital. Bree, who made the cover of Wired is gone from Lonelygirl15, having been killed off, but the series continues, as does EQAL's KateModern, which now runs on Bebo. EQAL CEO Miles Beckett and president Greg Goodfried told the Wall Street Journal the company is already profitable, having earned money with product placements woven into plotlines. Sounds more plausible than selling online ads.