There's a new Hamptons venue you'll want to add to the list of places to stay miles away from this summer. Actually, it's not new. It Dune in Southampton, which is sporting a new name this season—"The Axe Lounge"—as part of a silly marketing scheme concocted by, yes, Axe. The stunt is the brainchild of Mike Heller, the nightlife promoter-turned-entertainment marketer whose stellar resume includes putting a smoke-free tobacco product called Ariva in the hands of Lindsay Lohan and connecting America's Next Top Model's CariDee English with Raptiva, which is apparently a psoriasis medication of some sort. (He's the one crouching down in the photo, by the way.)

Lindsay Lohan is having money trouble, at least according to unnamed friends of the starlet who tell the Daily News today that Lindsay is "living on credit right now" since "she has no cash," and is supporting herself thanks to Sam Ronson. Her financial predicament isn't because she's turning down cheesy commercials (as this Italian spot makes clear), or because she has any issue with slapping her name on any number of products, like leggings or spray-on tanner. Just in case that isn't clear, look no further than former nightlife promoter-turned-entertainment marketer Mike Heller, who was profiled over the weekend in amNew York and who has been working with Lohan to "exploit" her "brand."