• It's been two years since Ben Silverman became co-chairman of NBC Entertainment. And what a two years it's been, huh? [LAT]
• The largest union at the Boston Globe will vote on a new contract on July 20, even though it's yet to iron out a deal with the New York Times Co. [BG]
• Reader's Digest's plan to remain relevant: It's going to become even more conservative and old-fashioned, and embrace religion and stuff. [NYT]
• How are some newspaper reporters dealing with unemployment? They're turning to careers as go-kart racers. Just as you suspected. [Fortune]

Former Intel chief Andy Grove famously believed that "only the paranoid survive" in Silicon Valley business. Co-founders Sergey Brin and Larry Page seem intent to inject this spirit back into fat, dominant Google. They're even worrying about Bing.

• It's only been a week since Conan took over the top-rated Tonight Show, but David Letterman has already passed over him in the ratings. [NYT]
• Also: Dave Letterman's new contract will keep him at CBS through '12. [LAT]
• Yesterday the Boston Globe's largest union rejected the New York Times Co.'s proposed package of cuts. The NYT responded by implementing a 23 percent pay cut anyway and now the union is taking the matter to court. [NYT]
• Ratings are down for CNN's Lou Dobbs. And thank God for that. [NYO]
• It's official: Ari Emanuel is the new Mike Ovitz! Both the New York Times and The Daily Beast invoke Ovitz's name in lengthy pieces on "the pre-eminent power player in Hollywood" and "Hollywood's new don." [NYT, TDB]
• Sound the alarms! Swine flu has returned to Condé Nast! [Daily Intel]

In the tech world, dominance can be lost with mere clicks, which in turn spring from mere thoughts. Perhaps that's why Google and Yahoo's CEOs are so quickly dismissing Microsoft's new search site, Bing.

How does Microsoft argue its search results are more correct than, say, Google's? With a commercial in which it accidentally claims the Breakfast Club was released a year later than it was.

Microsoft's new search-dealie "Bing" is going up against The Google, which is hard! Fortunately, Bing's marketing wizards have devised the world's most annoying ways to promote it. (*Bing* sound)!

Bill Gates might be ready to truly retire: The Microsoft founder reportedly acquired Buffalo Bill Cody's old ranch in Wyoming. We've got picutres, and it looks like the perfect place for riding off into the sunset.

On Thursday Microsoft unveiled Bing, its new search engine thingie. They're hoping that before long you'll forget how to "Google it" and will instead "Bing it." Unfortunately we think the name reminds us mostly of Sopranos strippers and the guy who knocked up Elizabeth Hurley. Microsoft FAIL!

Microsoft's applied for a patent on facilitating meetings via hologram. Yes, this is ridiculous. But perhaps salable!

• Monthly mags continue to suffer: Ad pages have dropped by 23 percent on average, although the situation is particularly dire at Condé Nast. [NYP]
• Maureen Dowd landed in a bit of hot water after it was revealed she'd "borrowed" from blogger Josh Marshall for her op-ed column yesterday. She's since offered a (dubious) explanation and apology. [E&P, HP, Politico]
• Television networks start selling ads for the fall season today as part of upfront week, although the economy is putting a damper on things. [NYT]
• Despite few successes and many failures, NBC golden boy Ben Silverman still has a job. For how much longer, though, is anybody's guess. [NYT]
• Angels & Demons was No. 1 at the box office with a $48 million haul. [WSJ]
• If you can't find Newsweek on newsstands, that may be because the magazine has totally redesigned itself. [Newsweek, WaPo, HuffPo]

Facebook tried to buy Twitter. Google and Microsoft have been giving the red-hot Internet-messaging startup the eye. But we hear it's Apple that's closest to sealing a deal, possibly for as much as $700 million.

Google's G1 is the biggest enemy of Apple's iPhone. And Apple is making a big push into the Web. So it's totally hunky-dory that Google and Apple share board members, right? Wrong, say antitrust cops.

Jim Goldman, the shameless Apple parrot and CNBC correspondent, did his best for the computer company in an on-air price comparison the other day. But he had to lift his argument wholesale.

Marcy Simon, the former mistress of Google CEO Eric Schmidt, has landed a PR gig at Mark Penn's Burson-Marsteller. We hear her new job is stirring up antitrust trouble for Google at Microsoft's behest.

Lauren, the star of Microsoft's latest ad campaign, wants a laptop with a 17-inch screen for under $1,000. She goes to the Apple Store; no luck. "I'm not cool enough to be a Mac person," she sighs as she drives away. She heads to Best Buy and finds one for $699. (Oh, by the way, though Microsoft is telling people that the people like Lauren featured in its new ads were hired on Craigslist for a "market-research study," Lauren is an actress.)

Why isn't there, like, an iPhone app that does all your actual work so you can spend your day chatting with friends on Twitter? Touré, Courtney Hazlett, and Kurt Andersen puzzled over similar questions:

When is an advertisement not an advertisement? When Twitter says it's an "interesting topical experience." That's what cofounder Biz Stone, who once promised Twitter's website would never carry ads, is calling Microsoft's ExecTweets.

The founders of Powerset, a search startup sold for more than $100 million to Microsoft, seem to have time on their hands. Barney Pell gropes dolphins and other mammals. What about cofounder Lorenzo Thione?

Our old friend Dick Hardt, the Vancouver-based entrepreneur whose last startup flamed out and drew a lawsuit by investors, has resurfaced at Microsoft. And, according to photos he just posted, he has nothing to hide.

The practice of predicting the future in ads has always been dicey. But in 1993, AT&T got damn near everything right! Present-day dreamers Microsoft would kill for this record of adverfuturism accuracy: