While exploiting tragic deaths and blogger heatlh problems for a trend piece in the New York Times is bad, trying to gin up new customers by jumping on the bandwagon is yet worse, but that's just what MessageDance is doing with their latest email direct marketing campaign: "Power blogging minus the heart attack!" Especially since it seems to imply that making it easier to post updates anywhere and anytime will somehow relieve the pressure to constantly stay on top of the news.