It's the trend that wasn't: certain ladies are part of the new power elite of women who pay for their own travel via private jets. According to Private Air Daily, "[Dating columnist] Julia Allison and fellow Internet glamour girls Mary Rambin and Meghan Asha, stars of Bravo's upcoming reality show It Girls, [rumored show -Ed], are emblematic of a growing feminization of the [private jet] flight ceiling." With the show and their startup Nonsociety in mind, it's time to step right up and dance like monkeys to perform the art of the shill:

The financial system is having one of its occasional bouts of uncertainty and depression but, hey, cheer up American economy, because fameball Julia Allison is too! In her on-again, off-again, oh-God-just-make-up-your-mind-already relationship with her own self promotion, Allison seems to be swinging toward another period of doubt and introspection. Perhaps you don't care because you're worried about starving in the street or whatever. But there's an honest-to-God company built on Allison's whims now, and according to her business partner Megan Asha there's now a "mini-meltdown" going on over whether the venture launched too soon. Imagine the horrifying revaluations that could ripple through the subprime protocelebrity markets as a result!

Mad Men is collecting dust on my DVR queue. There I admit it. I've fallen like three or four episodes behind. It's not that I don't like it. I do! It's wonderful (if slightly, horribly depressing)! It's just that I have so much television to watch for work. And, unfortunately, Mr. Hamm & co., it's not going to get any better. A spate of reality shows—some old, some new—will soon be tumbling out of the gate and into our living rooms. Many of these shows, sadly, feature layabout socialites like Olivia Palermo and Kelly Killoren Bensimon. I've compiled a little rundown of these shows for you after the jump because, well, who doesn't like a Monday listicle.

Nonsociety lifecaster, "tech blogger" Megan Asha, has damaged her iPhone 3G with a stiletto! Remember, it's wrong to take pleasure in the misfortunes of others. Except when the Jesus Phone is involved! HAHA. [NonSociety]

If you're annoyed by internet fameball Julia Allison and Non Society, the "lifecasting" startup she just launched with partners Mary Rambin, Megan Asha and (effectively) Wired magazine, you could always wig out and publish your extensive thoughts on every last reason the site is a grotesque monument to talentless celebrity and that the people involved are annoying. Or you could make like Topher Chris, aka Christopher Price, and resign yourself to the fact that your life will never be as amazing and action-packed and CRAZY as those of Allison & Co., and will consist entirely of doing pedestrian things that no one in their right mind would want to watch, totally unlike Allison and her buddies (ahem). Then you could set up a site called, say, Non Exciting, based on this shockingly honest premise. And then you might even find, in the end, that you've actually created (intentionally or not) the most clever send-up of Allison's fame to date. After the jump, a side-by-side comparison of the Non Exciting and Non Society intro videos.

Wired posted its profile of Julia Allison, the Time Out New York dating columnist and onetime protocelebrity (now in the process of crossing over into the real thing). Yes, the cover story (preceded by the cover itself) retreads much that Gawker readers already know about Allison, and many of you will, no doubt, find the piece altogether too friendly, a celebratory, rather than judgmental, distillation of her techniques for self-promotion and attention whoring. But there is news. Confirmation, for one, of Allison's long-rumored reality TV show for Bravo, IT Girls. Wired said the deal was signed in June, though it's clearly been in the works for much longer. Then there's a terrifying new wrinkle to Allison's new "lifecasting" Web venture, Non Society:

Gawker videographer Richard Blakeley noticed that if you re-mix the embarassingly bad Nonsociety video (dating columnist/publicity whore Julia Allison & Friends' new "online business" with actual investors) it syncs up perfectly with... a Valtrex commercial. Watch it! In related "defending your online reputation" news...

So Julia Allison and fellow internet fameballs Meghan Asha and Mary Rambin have launched their big new project thing, Non Society, which they describe as "YOUR WINDOW INTO OUR CRAZY LIVES." On the site, they are each "lifecasting," which consists of taking the Tumblr blogs they already had and turning them sideways, so they scroll horizontally. CRAZY. Also, they made a four-minute video in which Allison rides on the lap of a zamboni driver, Asha poses topless with an iPhone and Rambin buys merchandise without insurance. CRAZY. The video is filled with the sort of footage the trio was already shooting, but heavily-edited, MTV style, and with an Aerosmith song in the background ("Pink"). This is the "online show" Allison talked about after she was fired from Star magazine, the one for which she lined up outside investment? That actually is truly crazy. Intro video after the jump.

Our culture cannot be so debased as to give a television platform to a woman who pretends to be a Star magazine journalist, one who claims to design handbags, and the third an heir to a Sun Microsystems dynasty that we've never heard of. But, of course, it has. That rumored reality television project, one of the few things that Star's Julia Allison has ever kept secret, has been greenlit by Bravo, we're told by people familiar with the cable network. The show, tentatively called IT Girls, begins shooting this summer.