Media General is a chain of small-ish newspapers across America. Not a particularly prestigious or savvy chain of newspapers, and the company's value has been nosediving off a cliff for the past five years along with most of the rest of the newspaper industry. But! Media General has now been purchased by Mr. Warren Buffett. And just like that, this mediocre little newspaper chain becomes the embodiment of the industry's future.

♦ Last night's debate attracted more viewers than the first, but not as many as last week's debate. [MediaPost]
♦ Dan Rather will be covering the presidential elections for a French TV network. Does he speak French? [Variety]
♦ Fox's 24 will command the highest ad rates this season. [AdAge]
♦ PBS has decided not to air a documentary about Bush administration torture tactics until after the election. [NYT]
♦ Britney Spears is back in print to hype her latest fragrance line. [AdRants]
♦ Steve Carell will play a French soldier in Brigadier Gerard. [THR]