There was no big secret to Cards Against Humanity creator Max Temkin's ploy to sell 30,000 boxes of actual bull feces on Black Friday. His game simply has a lot of fans, and some of those fans will evidently buy literally anything he sells. Still, Temkin broke down the finer points of shit-slinging in a blog post this week.

Max Temkin, one of the creators of the wildly popular indie game Cards Against Humanity, was accused of rape last month. He denied the allegation then, bemoaning how it would "haunt me for the rest of my life." Turns out, it haunted him for about... four weeks.