Season five of Mad Men ended just as it began: with a question. "When is everything going to get back to normal?" Roger asks Don in the third episode. The presumptive answer was that order, as they knew it, would never be restored—that the characters would instead have to adapt to a new normal as everything changed around them. Season five's thematic through-line was that adaptation. As each character attempted to move forward, they had to find a way to either avoid obsolescence or capitalize on the changing landscape.